![]() ![]() ![]() Our Capcom action figures are proving to be a driving force behind our efforts. Michael Jimenez: In recent years, Jada has been making an effort to not only continue to produce high-quality die-cast collectibles at great prices, but to also break into the action figure category. | Source: Jada Toys THE POP INSIDER: JADA IS WELL-KNOWN FOR ITS DIE-CAST COLLECTIBLES, WHAT CAN FANS EXPECT NEXT? Batman and the iconic Batmobile made for a perfect pairing in Jada’s Hollywood Rides die-cast collection. The Pop Insider chatted with Michael Jimenez, vice president of marketing at Jada Toys, about the company’s latest endeavor and how its newest products seamlessly fit in with its existing lines and the quality fans have come to expect from Jada. And now, as the manufacturer ebbs closer to its 25th anniversary next year, it’s embarking on a new adventure into the playful world of action figures. Jada Toys has brought iconic characters from the screen to collectors’ shelves for nearly a quarter of a century, re-imagining fan-favorite heroes, vehicles, and more as die-cast keepsakes. “Giving action figure fans a great product at a great price is the same approach we took when launching our die-cast vehicle lines when Jada first started nearly 25 years ago,” says Michael Jimenez, vice president of marketing at Jada Toys. ![]()
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